Yeah, since we imported US media bred ideals of artificially thin bodies being the universal 'norm', alongside the increase of fast food and people forgetting how to peel & boil spuds, there has been an extreme splitting in our collective perceptions, expectations and behaviours around food and the (mainly female) body. I haven't read the books, but I've seen enough (or rather little enough) front page pictures of 'posh spice' (so-called) & co' to see there is some relentless hard-core brainwashing going on. And altho' I never read such rags, I wouldn't be surprised to see adverts for the latest brilliant new diet therein.