So are you looking for "performance" or "participation"? Or both.

Free or would you be looking to cover some costs?

What sort of venues to you access to?

I've found the most difficult thing is attracting in an audience unless you go for some "big names" (or people who are locally popular). I assume from previous postings you'll be calling it something with "Traditional" in the title rather than "folk"? I wonder if that will attract people or put them off.......