Okay, here's how I figure it. Do the blindfold test first. It could be quite enlightening.

Have your assistant note which guitars you prefer according to the blindfold test. Have him them aside after determining the order of preference.

Now take off the blindfold and look at those guitars. Play them all again and compare. See what you think.

That settles the "sound" and "feel" issues pretty well, and you can then get on with with determining which one you would actually like to buy. I bet it won't be the one with a painted Elvis standing on a beach in Hawaii proudly displayed on its soundboard!

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Along the same lines, would you pick your future wife or your next girlfriend...or for that matter, the next car you buy, strictly according to a "blindfold" test? I don't think so!!! ;-) Appearance matters.