Er - I don't think "graphos" is solely a pictorial referent. The verb "grapho" as used in new testament translations, appears to have the following meanings: -

to write, with reference to the form of the letters
to delineate (or form) letters on a tablet, parchment, paper, or other material
to write, with reference to the contents of the writing
to express in written characters
to commit to writing (things not to be forgotten), write down, record
used of those things which stand written in the sacred books (of the OT)
to write to one, i.e. by writing (in a written epistle) to give information, directions
to fill with writing
to draw up in writing, compose


Jong's comment, naturally, depends on what she was cogitating viewing, so in a sense it is self-defining, in its judgmental apprehension.