They keep pushing the envelope up and up on sound volume, low frequency stuff that hits you like earthquake aftershocks, quick cut visuals that bombard your senses but don't give you time to really see what the hell is happening...and an absolutely ridiculous number of thunderingly over-amplified previews and ads before you even get to see the movie you just paid a hefty price for.

And they try to sucker you into buying popcorn with way too much salt on it, and other junk food that's no damn good for you at all.

This is what happens in a decadent consumption-oriented society that's lost touch with reality, I guess...

Nevertheless, a few really good movies still do get made, in spite of it all. And the seats are very well designed in the modern cineplex, I'll give 'em that...a big ergonomic improvement over the theatres of my youth.

I am pretty careful which movies I go to, so I seldom end up seeing one that "sucks". And I accordingly ignore probably about 98% of all the movies that get realeased in any given year. Works for me.

As for the half-hour of bombastic previews that precede the feature film, I have just about mastered the art of entering the theatre when they're almost all done.

And as for the popcorn and other junk food, I simply don't buy it. I drink water instead. The corporate movie industry hates people like me, but probably not quite as much as they hate you, gnu. ;-)