Don't know if bitter is the right word. There are those of us (My wife), who will never watch any of the sport but is a huge fan of opening ceremonies. The bigger, tackier and more absurd the better.

I would like to see the emphasis changed a little from winning and nationalistic ferver, to personal achievement.

If an idividual trains like stink, goes to the Olympics and performs better there than they have ever achieved before, I would like to see a medal awarded for 'personal bests'.