When Britt Govea, a marketing manager at a TV station in Monterey and a record buff, started taking hikes around the California coast, he never imagined that he could get his musical heroes to play in tiny venues nestled in tall redwoods. But on an epic outing in Big Sur in 2004 while walking around the forest with his headphones on, he had a revelation.
."I thought, Wouldn't this be the best place ever to hear music?" Mr. Govea said. ...