Don I am sorry to hear that you have never heard of marketing!

People who dont like tooth paste are sold tooth paste.
People who dont like yogurt are sold yogurt

Your entire concept that some how people are genetically fixed with a music gene and it never can change is really really funny!

When you are marketing something you have to change its form and shape. When the product you are marketing folk music for example locks people out and sets up barriers you simply remove them and try again.

Don you have to start thinking outside of the box you are in and get folk music freed from pre-conception that just keep it tied down and restricted.

Try again....

And stop being nasty

Conrad