"I did not say employ madison avenue I just said use their methods"

Madison avenues method is creating very expensively produced ads, and placing them in very expensive print media and on extremely expensive broadcast media. They go to great lengths figuring out how to make people imagine that they need lot of the unnecessary crap they promote. So, we won't use Madison avenue; we'll just create our own ads and pay a fortune to put them on television, radio, and browser pages.