The Mudcat Café TM
Thread #131641   Message #2996043
Posted By: Howard Jones
29-Sep-10 - 09:35 AM
Thread Name: The Concept of FREED Folkmusic
Subject: RE: The Concept of FREED Folkmusic
How do you suggest we market folk music to bring people in? More importantly, how do you suggest we pay for this, since under your model we are not allowed to charge for entry? Have you any idea how much advertising space in a newspaper or magazine costs, or how much it costs to print and distribute flyers? In the real world, people market folk music all the time. But they have limited budgets, and spend their money where it will be most effective, directing their advertising to people who already show an interest in folk music.

You want every performance to be a "teaching moment". I've come away from every folk performance I've ever been to having learned something, but it wasn't forced down my throat like a lesson, with a songsheet to go away and learn. People go to concerts to see a performance, not to sit through a lesson. As a teacher you should know how easy it is to turn people off by inappropriate teaching. There are plenty of more formal teaching situations where professionals can and do pass on their skills and knowledge.

How on earth do you expect to "convince people who are not doing it to do it" if when they do come to a folk concert they are presented with an incompetent, amateurish performance? Why should they take the trouble to sit through it? Cannot you see that poor performance standards are the very worst form of marketing for folk?