I would have thought that very rebranding was part of its removal; the assumption that he was saving the songs from an invitable extinction if left unremoved was the motivating factor of The Revival. The craft of traditional singers as performers was overlooked given that no attempt was made to replicate traditional performance styles in his musical arrangements of such material or else his advices on how it ought to be performed by singers who were not just going to be Revival Singers of Traditional Songs (as we might tentatively regard ourselves today with due deference to Traditional Singers) but the New Folk. This is an attitude which isn't so very uncommon today, though one would hope, as I say, any Revival Singer would first reference (and reverence) the source which remains, in any case, the pure drop.