"But we're too nice to believers to do it the other way round: give them all the negative names instead of us".

I don't know Steve. Some of your posts seem to indicated you blerted out a few negative terms for religious folks and organizations and related practices you rebel against.

Anyway, its quite difficult to come up with a term that fits and is liked by all folks. Even many here seem to come from a different perspective. Keeping it simple and descriptive, rather than complex makes sense to me. Though there are individual differences on perspectives, it seems like it would be difficult to change a branded term. Theist and Atheist, when it comes to discussions like this, seems to sum it up "in a nutshell" pretty well, IMO.

Did the Pro choice and Pro life branding change really alter the fact, or public perception that these folks are pro abortion and anti abortion? Not with me, anyway.

If it quacks like a duck, is it clearer to call it a bird?