Ah, but I was uncomfortable, which is about as far as I get... Anyway, it wasn't BSkyB, it was NI, and I was lumbered with them in a portfolio rather than actually purposely investing there.

That said, I stopped using a broker once because he went against the "moral" clause I put in and bought into BAT with my money. I sold at a slight loss, costing me a couple of hundred pounds, as I too have my limits, believe it or believe it not....

Moral investment can sound good, but even if you just stick your wad in the Co-op, the term "ethical" can mean different things to different people.

I am interested (really) in how to advise on media plurality and put a political slant on it. Surely the media gold standard is about ensuring operation without politicalisation? Putting your politics into your advice is in essence no different to the Dirty Digger saying which party his empire is going to back in the next election?