'Sarah Palin's Alaska' loses nearly half its audience in second week

By David Edwards
Tuesday, November 23rd, 2010 -- 2:08 pm

Sarah Palin is having trouble keeping the interest of her fans.

In its second week, Palin's reality show lost 40 percent of its audience.

With almost five million viewers, the first episode of Sarah Palin's Alaska became TLC's most watched debut ever.

But the show's second episode attracted only 3 million viewers.

With viewers 18-49, the drop was even greater. Only 885,000 viewers in the key demo tuned in, a drop of 44 percent from the prior week.