I don't think the Arts Foundation have really even thought as far as aiming anything at anything.

They are a charity that gives out money to individual artists based on recommendations from a panel of experts they trust. I don't think publicity is really their forte, or even their interest by the looks of it. Indeed, they don't appear to have any kind of wider agenda, gameplan or goal other than sending a Cinderella to a ball once a year, giving one (commercial) artist a Willy Wonka Golden Ticket.

I suppose on reflection that's why I'm having a minor grumble about them: it strikes me that a genuine commitment to "individual artists" pressuposes a genuine commitment to "the arts" in general, and that they aren't really thinking that through: they could pursue that in much, much better ways than they currently do.

In other words, like most things, it'd be much much better if I ran it, what with me being brilliant at everything and all that
:)