"media showcasing of a language, music, etc., doesn't necessarily mean that the language, the music or the etc. represents a major part of a nation's cultural style."

I kind of get what you saying but I'm not sure as to what you mean by major. There may be only over 1% of the Scottish population who now speak Gaelic but if you are looking at Scotland's diverse cultural tradition then Gaelic (in both song and poetry etc)plays a significant role. One that if anything has been undervalued in the past rather than overstated. Gaelic poetry probably is still way undervalued and sidelined as is poetry in Scots - Burns aside. Basically if we are looking at tradition then apart from the advent of Scottish Standard English in more recent times Scottish traditional song and verse was in Scots and Gaelic. You can't in truth have a balanced look at Scottish tradition without taking Gaelic into account. The Trad Awards were about music anyway whatever the language of the performer and I 'think' there were only two awards specifically based on language. That is the Scots Singer and Gaelic Singer awards. Plus of course one doesn't need to speak Gaelic to appreciate or perform Gaelic song or to regard it as part of your wider Scottish culture.

The station itself is probably watched by as many or more non-Gaelic speakers than Gaelic speakers hence it is a win win. The Gaels get their medium whilst the rest of us get some better progs than BBC Scotland often throws up :-)