"The old models do not usually work when it comes to radio audiences."
Sorry Ron - they are working here at present - described as 'the golden age of Irish music' a few days ago in the press.
People who want to listen to Joe Heaney are not necessarily going to bother their arses about a singer-songwriter - subsitute Harry Cox and Jim Moray.
Rather than hoping casual listeners drop in on the off chance, wouldn't it be better to aim specific music as specific audiences with a bit of intelligent presentation?
If the pick-n-mix approach had actually worked in the UK, you might have an argument - 'loyaly' sounds too much like the 'Rourke's Drift' approach to me.
Jim Carroll