josepp, I can easily relate to your emotions. However, a stupid person is someone who has a goal and does not achieve it due to lack of intelligence. If you want to convince the heathen, you have no choice but to offer a prospect that they already regard as desirable. Jobs (like glass beads) are an attractive reward, but also a temptation to "cheat" the humanistic ideal.

Politics may be the best lever, if handled prudently.

If we just tell them how much pleasure we have from our hobbies - well, the masochists tell them the same.