""•58% of the US adult population never reads another book after high school.
•42% of US college graduates never read another book.
•80% of US families did not buy or read a book last year.
•70% of US adults have not been in a bookstore in the last five years.
•57% of new books are not read to completion.
http://www.parapublishing.com/sites/para/resources/statistics.cfm""

Nobody else has asked, so here goes:-

Sample size, demographic details, exact format of survey and exact questions posed?

No, just statistics from a publishing organisation interested primarily in increasing its own income.

Does nobody else see a possible conflict of interest and ulterior motive here?

Don T.