A typical exhibition of stupidity appears on a large billboard that I pass on nearly every trip to town, advertising the "advanced imaging" system at a local hospital as "having," in some way, "three hundred percent less radiation."

Ignoring that it doesn't say less than WHAT, it would appear to me that a 100 percent reduction in anything means it's all gone. I suppose that the "taking away" of the remaining 200 percent means that it "sucks radiation out" at twice the rate that something else "puts it in."

It is necessary to assume that they're advertising that theirs is twice as damaging as "someone else's" since the radiation flux exposure must be at least double that of competing machines - and in the wrong direction? Their examining area must be littered with the radiation sucked out of their victims and quite probably left splattered around on the floor. Do they sweep it up with lead mops?

Of course maybe they mean that they just turn you upside down so it's going in the other direction and give you a double dose for good measure?


Do I really want to receive my medical care from a bunch of illiterate idiots?

It's by no means an isolated example; but it's a very big billboard, and quite annoying.

John