I cringe too, yet if I am to understand what one half to one third of Americans are hearing, feeling and believing I must endure the ministers of propoganda. When I speak of their deliberate use of emotion for maximum hypnotic conditioning I may not have been understood by people who do not make the connection with talk radio's deep and powerful conditioning that takes place on a conscious and unconscious level. It is delivered in such a way as to change the normal functioning of the brain. I refer you to the research done on fear and the brain.

What may strike you as idiotic two faced drivel is in fact far more sophisticated or at least powerful in the delivery of psycho programming than the simplistic content. There is a reason they all tend to sound alike.
This is not to say the person delivering the hate messages is aware of the hypnotic techinques with the obvious exception of the constant repitition of certain words and phrases.

Messages of selective amnesia as well as teaching trigger words to initiate post hypnotic suggestions are a key part of the program.
There is an Achilles heel in this pscho emotional programming. There are weak links in the chain of commands. What seems obvious to you is not alwasy obvious to others. For example Stephen Colbert uses the foil of humor yet he still finds a sympathetic consevative audience for those who only hear what they want to hear.