The popular music industry spawns a certain kind of talent. Some of them can sing.
The material that they do really is inferior, the words are banal, the tunes copied and easily repeatable, no content (such as you find in folk music), the idea is that music makes the cash register ring, and boring, boring, boring. American Idol is a paradise for those who want to prostitute their talent for the sake of panelists who really know very little about music although they may know how to milk the cash cow.