naw Bruce, lets say Budweiser Beer puts an ad on a Beck show or one of the others, a simple email to the companies "contact us" website that says .. ya know what, I am gonna stop buying your beer since you seem to buy into this name calling entertainment like Beck and __ and ___ .. that will get their attention. Every consumer letter is read and stored and reponded to, i know I created enough Call center applications ... that is all I am saying, voice the outrage towards the people who advertise on the shows and that can make a difference.