To begin with a KT Tunstall record to retain the audience is normal thinking. Within the next two records you need to have something "hard-core" folkie to then retain the folk listeners. I am lucky because I foolow a World Music show - easy for me.

I use "Music For a Found Harmonium" as a signature tune because it actually covers both camps. Non-folkies often recognise it, and it does get played a lot in sessions too, so folkies know it as well. (Sharon Shannon's is the best version IMHO) (It's main problem is it seems to be going nowhere except endless repeats - she avoids this with some belting variations).

This does seem an unusual move to expand to other areas, in that it seems "folk replaces......." something or other - for sure it is usually the other way around Alistair Anderson's programme was an amalgamation of at least one other in Middlesborough. And Henry Ayrton had Sheffield (which once had its own folk programme produced by John Leonard!!)