It might have a different name over there - it does in Dublin: "penneys" - and that was the original name of the company.
They sell super cheap clothes and their workforce earn their living in backstreet slum sweatshops for nothing ... oh and they're often children.
Its time this gap in the market was filled, because there arew a lot of people who would love to buy ethically produced clothing, but can't because its either out of theiir price range, or its just too "lifestyle" in its design.
It should be normal, and that happening depends on someone filling the gap in the market.