It's one approach, Giok, but it's not the approach of the current management. Doing the bigger acts and running the Ham is not the thing that got the festival into financial difficulty - the past two years, in which we've done big showsat the Ham and Bulverton, but operated much tighter financial controls and generated increased ticket sales, have proved that.

I talked earlier about the many different constituent audiences that Sidmouth has. Many of those audiences see Sidmouth as just being about the bits of the programme that interest them, and think that Sidmouth would do perfectly well without the bits that they are not interested in. The fact that we had so many sold out Ham events last year would indicate that there is a strong demand for these events, and of course doing the big, populist shows brings in revenue which can then be spent on more specialist or risky programming.