Starbucks has the in-store cafe franchise for Barnes and Noble bookstores, which are not going out of business, as well as Borders, which is downsizing many of their sites.

I am pretty well persuaded by the theory that Starbucks' coffee is "designed" to be mixed and sweetened to death for all those prissy sissified concoctions, not primarily for the (much less profitable) basic cup of coffee. Makes a lot of sense.