>The stuff you refer to is entirely reactive. But for religion it would not exist.

Newspapers, advertising hoardings, TV adverts all implicitly promoting a materialist vision of what our lives are all about?

Materialist does not equate to anti-religious, unless you're a religious neurotic. You've fallen into the trap of accepting that religion is the default position, the reference point against which everything must be judged. Well I'm an atheist and I don't accept it. Truly anti-religious stuff relies on religion for its very existence. The girl on page 3 with the huge norks does not have a caption underneath saying "Choose either me or God."