Michael - many questions are asked with the sole intention of provoking a fight. "Are you looking at MY girlfriend" being a classic example.
That said - back to your original question. The past in relation to folk music song and tradition has been recently described as an "imagined village", a place seen through rosy spectacles. My personal experience is that reality is a mixture of views, where some people appreciate and enjoy (would even go out of their way to see) morris dancing The other side of the coin is people who ridicule anything outside their immediate interests, whatever they may be. I suspect that both views have existed throughout history, but the proportion of each has changed depending on the ruling fashions.
Currently we are in a phase where anything "trad" is officially ridiculed by the establishment. Probably because we can do it without paying out big amounts of cash to the self-same Establishment. They can't use it to make a profit, so it must be something to be derided.
At least an appearance in a telly advert lets the general population see that it actually exists.
Quack!
GtD.