If no-one else wants to prostitute their art and the whole of the English Folk Tradition for the sake of money - I reckon I know of one or two teams who will.

We don't know what the advert will be (though sfmans shows as many prejudices about advertising people as he imagines they do about morris dancing).

And we don't know what older morris dancers would have thought or done about it either.

I believe the cash nexus has been involved in dancing before. Headington Quarry anyone?