Waitrose are getting cheaper, but again you have to know what to look for. They're also a very good employer, so their staff are well looked after, given a decent wage, decent conditions and a bloody big bonus at the end of each year, when the profits are shared out. John Lewis wanted his shops to work that way, and they still do, to this day.

In Sidmouth once, a young lad was beaming from ear to ear whilst filling up the bread, and when I asked him why he was grinning like a Cheshire Cat, he told me they'd all just heard that everyone was getting a £1,000 bonus in time for Christmas. THAT is why their staff are so helpful, so kind, so falling over themselves to create a good shopping experience, because it's in their interests, not just those at the top.

John Lewis was a good man.