I'm surprised at this, GUEST, as I would have thought every item sold in UK, from any source, must be controlled by strict rules and standards. I'm glad you brought this to my attention, as I like Colgate toothpaste, and would have been pleased to get some cheaper at Poundland or another bargain store. (I often wonder at the goods for sale in Lidl or Aldi, many have Arabic or Spanish packaging, I just hope they're pukka!)