Hmmmm...whoever said the reviewer's first and foremost duty is to the reader is spot-on. Personally I'm appalled by the admission of Moorley Man that he submits reviews to the artists concerned for their approval before submitting them for publication. Surely that negates the credibility of any review, merely turning it into a free extension of the artist's promotion and goes against all the ethics of impartial journalism. I wouldn't trust any review that is submitted for rubber-stamping by the artist before publication.