I'm not sure about that. What is says is: -

"Adverts shown by third parties

Facebook does not give third party applications or advert networks the right to use your name or picture in adverts. If we allow this in the future, the setting you choose will determine how your information is used.

You may see social context on third party sites, including in adverts, through Facebook social plugins. Although social plugins enable you to have a social experience on a third party site, Facebook does not share your information with the third party sites hosting the social plugins. Learn more about social plugins.

If we allow this in the future, show my information to        "

And then the choices are "only my friends" or "no-one".

I'm not sure I see the alleged risk.