"Poll: 3D movies - Have you had enough of them?"


..DreamWorks Animation CEO Jeffrey Katzenberg described the 3D decline as "heartbreaking" to The Hollywood Reporter. The producer, whose last five DreamWorks animated releases have all debuted on 3D screens, theorised that "genuine distrust" had emerged between the paying public and Hollywood after a string of movies that "seriously undermined" the 3D experience.


"It's really heartbreaking to see what has been the single greatest opportunity that has happened to the film business in over a decade being harmed," Katzenberg said. "The audience has spoken, and they have spoken really loudly."..


.. "There is nothing wrong with 3D per se, Avatar being a perfect example of how jaw-dropping the technology can be, but due to its success there have been a whole raft of sub-standard films that simply have the effect of driving people away from the technology."..

http://www.digitalspy.co.uk/movies/at-the-movies/a324805/poll-3d-movies-have-you-had-enough-of-them.html