Immediate observation:

Professor Frankfurt does NOT UNDERSTAND BULLSHIT.

He denigrates a long-honored tradition in his ignorance.

The most representative BULLSHIT must be carefully crafted in the manner of a fine novel, and is an accomplishment seldom achieved by amateurs. The exemplars of the craft are due great honor and respect, and their best works fully deserve to survive in the lore of any civilization.

He speaketh amateur BULLSHIT, and lacketh comprehension.

John