Thanks Mike (and Penny, we are not talking about very early cricket bats).
Looking at bats now, it seems there is a lot more variation in the profiles of the bat there used to be (In say the late 70s there was a Gray Nicolls with a scoop out the back but that's the only one I remember that looked different to a "standard bat"). So usually a "universal bat" but with more options in terms of shape around?
I wonder how they make them these days. I've always thought of them as hand made but I wonder if CNC machining is used somehow.