The question reminds me a note I took from a songwriting book, by Chappel of Chappel publishing, I believe:

Who Cares

Who cares? The publisher? He hears thousands of songs. What's going to make him care enough about your work to publish it? Is your song commercial enough for him to possibly get it recorded, and thereby, make money for both of you? Does it fit his particular catalog? You wouldn't take a country song to a publishing company that publishes pop or rock, would you?

Who cares? The producer? The entire recording session which your song is on is the producer's personal project. He has to care enough to invest, sometimes thousands of dollars, in recording costs which include musicians, studio, engineer, mix down and final distribution. Therefore he has to feel that your song is hit material and will appeal to the larger portion of the record buying public; he also has to decide whether or not it's the type of material his artist can perform. If he likes your song, he'll have the artist listen to it.

Who cares? The artist? When the artist hears a song, he has to be able to relate to it emotionally so that he can interpret the lyrics and, thereby, care enough to cut it. He, too, is looking for a song which will be a hit and one that he feels will appeal to his fans. If your song was a country ballad, you certainly wouldn't take it to a rock'n'roll artist because he couldn't relate to it and, therefore, wouldn't care about recording it.

Who cares? The record company? They are in business to make money so they promote artists and songs which they believe will sell records. Do they feel that your song is a potential hit which would, therefore, make them care enough to record it and spend the necessary money promoting it?

Who cares? The program director? The disc jockey? ... The disc jockey will care enough about his job to play whatever the program director has scheduled for air play. But it doesn't hurt if he cares enough about your song to say nice things about it on the air for the public to hear, does it?

Who cares? The public? ... What sector will care about it when they hear it? The pop field? The country field? The rock field? And when they hear it on radio, television or at concerts, will they care enough to get in their cars, drive to their local record store, walk in and lay down their hard-earned bucks for a tape cassette, CD or home video?

It all boils down to a well written song. Be very selective of a song title, have a title so original and intriguing that it causes potential listeners to unconsciously say, "I want to hear it."

After the title has caught their attention, you've got to hook them with the song's theme, its lyrics and its music so they care enough to include this song in their own musical collection.

Who cares? The question goes right to the heart of the matter, so always keep it in the forefront of your mind when choosing a concept or theme for your song. It's the bottom line.