The Mudcat Café TM
Thread #139070   Message #3189194
Posted By: Genie
16-Jul-11 - 11:25 PM
Thread Name: BS:threat to English language from Americanisms
Subject: RE: BS:threat to English language from Americanisms
The problem with using an apostrophe unnecessarily for plurals of dates ("the 1940's), acronyms ("SNAFU's), etc., is that it quickly spills over into ordinary words. E.g., the humongous, expensive 3-D sign in a Sears store that read "SHOE'S FOR THE FAMILY" or the grocery store advertising "Avocado's" or a menu offering "Hamburger's."   

And, as I said, if you start thinking an apostrophe means plural and for get its real purposes - to indicate an omitted character or characters or to indicate possession - it's very easy to write "during the 50's," which not only has an unncessary apostrophe but omits the one that should take the place of the "19."