Max has diverted a bit from advertising in his post above, but I take his point. But then where does one draw the line? Pavarotti's Wld Cp Nessun Dorma was probably good for Puccini's image ~ & record sales of his operas. But is Verdi benefited or otherwise by the habit of football crowds, which started I think with Chelsea & Jose Mourinho, of expressing appreciaition of their managers' achievements by serenading him with his name endlessly repeated to tune of La Donn' E Mobile?

~Michael~