True, Bartholomew, but you can carry things too far sometimes. When I hear phrases like "best guitarist in the world" it makes me cringe. I think it's possible to promote yourself in a responsible fashion.

For example, I saw a television commerical recently that was advertising some website. The commercial claimed that word of mouth was spreading like wildfire about the merits and wonders of said website. It was the greatest thing since sliced bread. Well, if the site (the business) was so wonderful and word was spreading like wildfire why did they feel the need to be spending thousands upon thousands on TV commercials?