The Mudcat Café TM
Thread #26726   Message #324049
Posted By: Jim the Bart
21-Oct-00 - 01:49 PM
Thread Name: BS: The Perils of Puffery
Subject: RE: BS: The Perils of Puffery
I agree that you have to be responsible in promoting yourself. In the end, the lies you tell come back to get you. But in your promotional efforts, you have to clearly show people who may have never heard of you or seen you before that you are worth the effort. Promo has to be quick and clear, even if you have to sacrifice strict accuracy.

I have used a snippet from a review in the Chicago Tribune in posters advertising coffeehouse dates that I play. The quote, in big letters, reads "Worth a Second Listen". Recently, I looked at it and realized what faint praise it actually was; like, two listens would be just about enough. I've got to find ome reviewers to say nicer things about me in print. . .