It's good in bloody marys--gives you something to chew. The first time I tried it, I was a little kid. My father was eating it with something--probably beef-and I HAD to try it. My mother said "you won't like that", but I did. I liked anchovies and bleu cheese and all sorts of things little kids aren't supposed to like.

Wasabi (green horseradish) is good too. Odd that, with hot pepper, breathing through your nose help, but if you try that with wasabi, your sinuses will catch on fire. The 'out' is at least as bad as the 'in'.