I can't see how sportsmen "represent their country" in an overseas bar any more or less than anyone else.   They may be overpaid sometimes, but what they are overpaid for is their professional performance, not their social or antisocial behaviour.

The trouble do they do represent and reflect the way too many English people behave when abroad. That's where the real change is needed. Maybe if it happened the rugger crowd would catch on to the idea.