The american version labels themselves as Asatru, I believe. The UK version suffered a rather ridiculous schism about 20 years ago when Heimgest sent a letter to Ingvar "excommunicating" him. Which I read & laughed at (yes, I'm a pagan of that particular stripe). They split into "Runic" & "Eddaic" strands after that i.e. one was more interested in the magic, the other in the philosophy. I rather lost interest in either because it was all so damn daft. The gods will decide who they talk to, not some bloke, however puffed up with pride he be!

As to the Thor film, why would we protest? This is one of the fundamental differences between pagan & montheist faith (and also fundamental to why monotheism was able to stage such a successful takeover). We already believe in many gods. You've got another one? Fine. You follow yours your way; we'll follow ours our way. Pagans are pretty tolerant. It's the monotheists that take offence because you aren't doing things The One True Way!