I found "sucker bait" as a translation for "attrape-nigaud" and it seems the perfect translation of what it means in French. It says (Cf. above) ... "(et autres) + de details sur l' effet produit à tout demandeur" = ... (and others -), more details about the impression/effect produced on anyone who asks (for it?) it's not clear whether it's anyone who asks for a piece of information about the item or anyone who asks for it = to order)