I sometimes wonder about Mudcat...

Every day Emma Hartley starts a new thread which consists of "Tabloid Headline - come and click on the Blicky to my blog...". We then hear no more from her on the thread.
In the meanwhile, a bunch of mudcat regulars (are caught in the net and hauled up on deck flapping about like wet fish) spend hours arguing about whatever irrelevance was on the blog.

Personally I think the original daily posts should just be deleted as spam.
Of course, Mudcat features quite well on Google.
Finding excuses to put links from the 'Cat to ones own website may just be a form of self-publicity.