Someone once explained to me—I think he was a "food science" major from the "ag campus" of the University of Minnesota—that Velveeta is to cheese as margarine is to butter—that is, it is made by a similar process, but based on vegetable fat instead of animal fat.

Now, I think that's an oversimplification, because Velveeta does contain some animal fat, but I think it's close enough to the truth. Anyway, I never heard anyone complain that margarine is "gross."

Here are some things I eat that my wife thinks are gross: Sardines. Pork rinds. Canned chili. Canned corned-beef hash.