No kendall Bruce Ismay escaped on a collapsible lifeboat with another man after there were no more women or children near at hand to board. Every lifeboat needed a few men since they were oar powered. Bruce Ismay was reviled after the event and a personal vendetta targetted him by Randolph Hirst.

The one I have always wondered about was his partner J P Morgan who was supposed to be on board the ship but for some reason called of at the last moment.