I'd be surprised if festivals are not advertising themselves at folk clubs in the same area, and vice versa. Festival publicity material is generally of a high standard - as it should be - they are comnpeting with other forms of entertainment and have to compete in terms of quality of performance, staging, publicity etc (and I don't mean mimic - we don't need X factor staging!). And clubs that are presenting guests and charging people to get in also need good quality publicity.

Regarding Marje's posting on passive audiences ... Thinking back to the folk club I was involved in organising in the 70s and 80s, most of the audience were "passive" - it they weren't floor singers, or performers or musicians etc. They came to be entertained. I think that was probably typical of clubs at the time.

Derek